Wine Business Strategies Concentration


Conveniently located in the heart of Sonoma County wine country, students concentrating in Wine Business Strategies have a wide range of career opportunities available to them. Many students begin their careers in the tasting room where they develop strong customer service skill sand master the product line. A typical career move may lead students in a Wine Club, Social Media, or e-Commerce position. Especially when complemented with a marketing concentration, grads may move into an array of outside sales positions with distributors or into marketing positions, such as brand management.

Career Possibilities

Customer Service/Sales and Promotions Tasting Room; Direct to Consumer Sales; Wine Club; Regional Sales
Marketing  Product Management; Brand Management; Public Relations; Social Media Management; Event Planning; e-Commerce
International Business International Distribution; International Marketing


Concentration Requirements

  1. Complete all Pre-Business requirements
  2. Complete all Upper-Division Core Business classes.
  3. Complete five courses from the list below.

Four Required Courses

  • BUS 305W Introduction to Wine Business 
  • BUS 464W Production, Operations and Distribution (Not offered in Spring)
  • BUS 465W Wine Marketing 
    - Prerequisite: BUS 305W and 360
  • BUS 499W Internship in the Wine Business

One Additional Course

  • BUS 362 Services Marketing
    - Prerequisite: BUS 360
  • BUS 366 Retail Management 
    - BUS 360 NOT a prereq.
  • BUS 396W Global Wine Industry 
    - Prerequisite: BUS 360
  • BUS 397W The Global Marketplace for Wine 
    - Prerequisite: BUS 305W and 360  
  • BUS 399W Advanced Work Experience 
  • BUS 397W The Global Marketplace for Wine
  • BUS 463  Sales Management and Personal Selling 
    - Prerequisite: BUS 360 
  • BUS 467W Wine E-Commerce and Direct Sales  
    - Prerequisite: BUS 319
  • BUS 475W Wine Accounting and Finance 
    - Prerequisite: BUS 370


Explore and join a Business or Economics student club.