Wine Business Journal

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The Wine Business Journal (WBJ) is the premiere publication of the Wine Business Institute.

The mission of the WBJ is to advance wine business theory, teaching, and practice through the generation, cumulation, and dissemination of knowledge with strong practical and theoretical implications. About WBJ >>


Articles Published in the Special Issue "The Wine Industry & COVID-19"

Editors' Note: The Wine Industry & The COVID-19 Pandemic

Date Published: December 30, 2020 

Sergio Canavati | Matthew Bauman | Damien Wilson

Three Stick Wines: Digital Marketing, Branding, and Hospitality During a Crisis

Date Published: December 20, 2020

Matthew Coyne

Paradise Ridge Winery: Can Tragedy Strengthen a Brand?

Date Published: December 16, 2020

Matthew McDermaid | Sandra K. Newton

Napa Green: Funding Social Ventures in Crisis

Date Published: December 28, 2020

Hannah DeYoung

An Inquiry Into the Pedagogy of the Sensory Perception Tasting Component of Wine Courses in the Time of COVID-19

Date published: December 29, 2020

Adam Carmer | Natalia Velikova | Jean Hertzman | Christine Bergman | Michael Wray | Taricia LaPrevotte Pippert


Grandes Vinos: The "Over the Rainbow" Initiative & Corporate Philanthropy During a Tragedy

Date published: December 29, 2020

Rosana Fuentes-Fernández