Certificate in Wine Industry Finance & Accounting



Program Overview

This program gives an overview of the financial and accounting concepts that will enable you to make better business decisions and advance your career. Taught by wine industry professionals in the finance and accounting fields, each course is tailored to explore core finance and accounting concepts presented from a wine industry perspective to provide knowledge that can be immediately applied to your business or organization. 

Wine industry professional with limited experience in finance and accounting can take these courses to gain practical knowledge and financial literacy skills.  Alternatively, finance and accounting professionals can take these courses to expand and deepen their knowledge of best practices in finance and accounting for the wine industry or to earn CPE credits towards maintaining CPA licensure.

The Certificate in Wine Industry Finance and Accounting requires the completion of 4 full-day courses.  We have courses scheduled throughout the year.  

These wine business courses are open to the public and may be taken individually or collectively. All courses are offered in-person on the SSU campus. 


Upcoming Courses

Understanding the Numbers: An Introduction to Wine Business Finance

February 9, 2019

8:30 a.m. - 5:30 p.m. 
(includes lunch)








In this course, students will be introduced to general accounting concepts and how they relate to some of the unique issues of the wine industry. Students will learn how to read, interpret and improve the financial results of a winery using the case study method, and by completing group and individual activities. Attendees will gain new perspective of the drivers of financial success in the wine industry and how to impact them.

Topics covered include:

  • Key Accounting Terms
  • Understanding Financial Statements
  • Accounting Tools
  • Drivers of Financial Performance
  • Aligning Actions with Financial Results
  • Outsourcing the Accounting Function

Instructor: Geni Whitehouse, CPA.CITP, CSPMa
Fee: $360

Details & Registration

Budgeting & Financial Analysis for the Wine Industry

February 23, 2019 

8:30 a.m. - 5:30 p.m. 
(includes lunch)





This course will explore the essential components involved in developing a successful budget and forecasting methods, starting with a framework to understand strategic, business, and operational models. Throughout the course, students will explore various ways to analyze budgets, identify key performance indicators, and build reporting structures that will help any business professional make financial and budgetary decisions. Whether starting or expanding a wine business, this course will help change and improve the way you manage your financial operations. 

Instructor: Geni Whitehouse, CPA.CITP, CSPM
Fee: $360

Details & Registration

Vineyard & Winery Taxation Strategies

May 4, 2019 

8:30 a.m. - 5:30 p.m. (includes lunch)





From the development of vineyard property through production of wine and final sales, this course will cover tax accounting principles and strategies for vineyards and wineries.  The course will include a focus on special farming provisions, tax elections and vineyard depreciation methods as well as various tax strategies for inventory costing, selection of accounting methods, depreciation and other unique taxation rules and planning opportunities available to vineyard and winery owners and management teams.

Instructors: Toni Moehng & Michelle Crosbie
Fee:  $360

Details & Registration


Cost Analysis & Internal Controls for the Winery

May 18, 2019 

8:30 a.m. - 5:30 p.m. (includes lunch)




Designed for winery owners, accountant, bookkeepers, entrepreneurs and others seeking a complete understanding of the cost of producing wine, this course will demystify the most complex aspects of winery accounting. By helping students develop an accurate understanding of the true costs of their product this course will enable students to build sustainable and profitable pricing strategies for various wine business models.  

Instructor: Crickett Weaver
Fee: $360

Details & Registration

Questions about the courses or certificate? Contact us at winebiz@sonoma.edu or 707-664-3235.


    Register by phone at 707-664-2394.

    Registration is done in partnership with the School of Extended and International Education