Sandra Newton, Ph.D.

Professor, Management & Wine Business

faculty_sandra_newton
Contact
(707) 664-3296
newtonsa@sonoma.edu
Office
Stevenson 2019
Education
  • University of South Florida - Ph.D. in Business Administration
  • Webster University - M.A. in Business Administration and Human Resources Development
  • University of Maryland University College - B.S. in Business Administration
About

Dr. Sandra Newton is Associate Professor in the Business Department of the School of Business and Economics at Sonoma State University. Dr. Newton's major research interests include wine e-commerce and wine business strategies, as well as marketing and customer service related issues in the wine industry. She has published wine-related research in International Journal of Wine Business Research, International Journal of Wine Marketing, and Journal of Internet Commerce, as well as presented her research at a number of international and national conferences. Dr. Newton currently teaches undergraduates - Wine E-Commerce and Direct Sales and Introduction to Management Information Systems and graduates - Management Information Systems.

Selected Publications & Presentations
  • Gilinsky, A., Newton, S.K., & Eyler, R. Are strategic orientations and managerial characteristics drivers of performance in the U.S. wine industry? International Journal of Wine Business Research, 30(1).
  • Newton, S.K., Gilinsky, A., & Jordan, D. (2015). Differentiation strategies and winery financial performance: An empirical investigation. Wine Economics & Policy, 4(2).
  • Newton, S.K., & Gilinsky, A., (2015). Nakedwines.com: Disrupting the wine industry. Case Research Journal, 35(4).
  • Gilinsky, A., Newton, S.K., Atkin, T., Santini, C, Cavicchi, A., Romeo, A.C., and Huertas, R. (2015). Perceived efficacy of sustainability strategies in the US, Italian, and Spanish wine industries: A comparative study. International Journal of Wine Business Research, 27(3).