Lecturer, Wine Business
Patrick Baker is currently serves as North American Sales Director for Vintrace, formerly VINx2, a cloud-based software company that helps companies track developments in production, inventory, quality, sales, compliance, and reporting. Patrick is a wine industry veteran with more than 10 years of experience as a grower, winemaker, and winery General Manager. His expertise on the technology side of production, in particular, provides important perspective for anyone seeking a basic understanding of the industry and marketplace, and the importance of harnessing data as standards and procedures continue to evolve. In addition to his role with Vintrace, Patrick Baker has served as Winegrape Grower and Winemaker at 3 B's Vineyard; General Manager at California Winery Properties LLC; General Manager for Carneros Vintners; and Vintner and Proprietor at Fortunatus LLP. Prior to his career in the wine industry, he had a successful career in commercial insurance. He has experience in all aspects of winery general management, production operations, process improvement, supply chain management, and regulatory compliance.