David Horowitz, Ph.D.

Associate Professor, Marketing

faculty_david_horowitz
Contact
(707) 664-2387
horowitd@sonoma.edu
Office
Stevenson 2026F
Education
  • Florida State University - Doctor of Philosophy in Business Administration  
  • San Diego State University - Master of Business Administration
  • Stanford University - Bachelor of Science in Industrial Engineering and Engineering Management

Professional Certifications:

  • Adobe Illustrator CC 2015 Certified Expert. 
  • Adobe Photoshop CC 2015 Certified Expert.

 

Academic Interests
  • Adobe Photoshop
About

David Horowitz teaches marketing classes including BUS 361 Marketing Graphics, BUS 461 Promotion Management, and BUS 462 Marketing Research.

Selected Publications & Presentations
  • “Teaching Video Editing and Motion Graphics with Photoshop” (2017), Innovative Marketing, 13(3).
  • “Course Evaluation with Google Analytics” (2014), Innovative Marketing, 10(4).
  • “Teaching Photoshop” (2014), Innovative Marketing, 10(3).
  • “Teaching Search Engine Optimization in Marketing Research (2012), Innovative Marketing, 8(4).
  • “‘Cult’ Wine?” (2012), Journal of Food Products Marketing, 18(1).