Korbel Professor of Wine Business
- Henley Management College at Brunel University of London - Ph. D. in Business Policy
- Stanford University - M.A. in Educational Administration and Policy Analysis
- Stanford University - B.A. in English (Honors)
- Strategy and entrepreneurship in wine businesses case studies
Armand Gilinsky, Jr. is the F.J. Korbel Bros. Professor of Wine Business at Sonoma State University, where he has taught strategy and entrepreneurship since 1994. In past years he has served as Director of SSU’s Entrepreneurship Center, and Director of the Wine Business Institute. He previously held teaching appointments at the Harvard Business School, CSU East Bay, and Northeastern University. He also worked with a study team to create a global marketing strategy for the Georgian national wine industry, a project funded by the World Bank. Dr. Gilinsky has extensive consulting experience in strategic planning, competitive strategy, and developing business and financial plans. He has authored over 40 published business case studies and several articles on entrepreneurial strategy and socially responsible entrepreneurship. He has served as President of the North American Case Research Association, a group of some 500 case research professionals. In 2013, he received the University Award for Excellence in Scholarship from Sonoma State University. He currently serves as the founding editor of the Wine Business Case Research Journal.
Articles in peer-reviewed journals since 2015:
- Gilinsky, A., Forbes, S. L., & Fuentes, R. (2018). An exploratory study of wine business philanthropy in the USA, International Journal of Wine Business Research, 30(2), 201–217.
- Forbes, S. L., Gilinsky, A., & Fuentes, R. (2018). An exploration of philanthropy in the American, Spanish and New Zealand wine industries, Wine Economics & Policy, 7(1), 35–44.
- Gilinsky, A., Newton, S. K., & Eyler, R. (2018). Do strategic orientation and managerial characteristics impact performance in the U.S. wine industry? International Journal of Wine Business Research, 30(1), 42-57.
- Gilinsky, A. & Lawson, N. D. (2016). Digital case projects: Helping students achieve digital literacy and content mastery. Case Research Journal, 36(2), Spring, 1–15.
- Gilinsky, A., Forbes, S. L., & Reed, M. M. (2016). Writing cases to advance wine business research and pedagogy, Wine Economics and Policy, 5(1), 60–67.
- Gilinsky, A. & Lawson, N. D. (2016) Are you ready for digital cases? Case Research Journal, 36(1), Winter, 129-140.
- Newton, S. K., Gilinsky, A., & Jordan, D. (2015). Differentiation strategies and winery financial performance: an empirical investigation. Wine Economics and Policy, 4(2), 88–97.
- Gilinsky, A., Newton, S. K., Atkin, T., Santini, C., Cavicchi, A., Casas Romeo, A., & Huertas, R. (2015). Perceived efficacy of sustainability strategies in the U.S., Italian, and Spanish wine industries: a comparative study. International Journal of Wine Business Research, 27(3), 164–181.
Cases in peer-reviewed journals since 2013:
- Gilinsky, A., Canavati de la Torre, S., & Young, J. (in press). Russian River Brewing Company in 2016: Positioning Pliny the Younger Craft Beer for Growth. Case Research Journal, 38:3, Fall.
- Kidera, E., Gilinsky, A., Shay, J. P., & Baack, S. (2017). Señor Sisig: Hungry for growth in the food truck industry. Case Research Journal, 37(1), 15–41.
- Newton, S. K. & Gilinsky, A. (2015). Naked Wines.com: Disrupting the wine industry? Case Research Journal, 35(4), 23–41.
- Gilinsky, A. & Lopez, R. H., (2014). The Deutsch-Casella joint venture and [ yellow tail ] wines: Trading up or trading down? Case Research Journal, 34(4), 1–24.
Textbooks authored since 2013:
- Forbes, S. L., DaSilva, T-A, & Gilinsky, A. (forthcoming). Social Sustainability in the Global Wine Industry: Concepts and Cases. London: Palgrave/Macmillan.
- Gilinsky, A. (ed.) (2015), Crafting Sustainable Wine Businesses: Concepts and cases. London: Palgrave/Macmillan.
Honors since 2013:
- Best Case, Gilinsky, A., Canavati de la Torre, S., & *Young, J. (2017). “Russian River Brewing Company in 2016: Crafting Strategies,” Western Casewriters Association, San Diego, CA, March 2017.
- Elected as Fellow of the North American Case Research Association, October 2016.
- Faculty supervisor, Baylor Best Student Case Award, North American Case Research Association, “Tribute: Marketing a Biodynamic Luxury Brand” (2016) Faculty supervisor, Baylor Best Student Case Award, North American Case Research Association, “Girls on the Run: Sonoma County” (2015) Best Case, Gold Award, North American Case Research Association, “NakedWines.com: The Sudoku Approach” (2013) Faculty supervisor, Jonathan R. Welch Award for outstanding case in Finance and Economics, North American Case Research Association, “Rara Avis Vineyards” (2013) *Kimberly Finnie and Shaun Richardson.
- Bernie and Estelle Goldstein Award for Excellence in Scholarship, SSU (2013)